Thursday, June 13, 2013

SuperC-Touch’s second patent for advanced in-cell touch panel open to make sales

SuperC-Touch’s second patent for advanced in-cell touch panel open to make sales

Taiwan Certificated No. M441878 (new)
Name: IN-CELL TOUCH DISPLAY PANEL STRUCTURE
Price: 1,500,000. USD

Description:
     Directly use metal or metal composite structure as BM layer, and pattern it for self-capacitance points sensing structure, without increasing the mask can be completed, with SuperC-Touch’s previous patent M445719, serves the same purpose but different approaches.

Applying the metal line as sensor below the BM layer of LCD to perform touch function, there should be no more than the above two methods; no ITO; and the optical characteristics and yield is very good. Rework is easy, no lamination issue and lowest cost.

Cost reduction estimation for 4.3” mobile phone is around 3 to 10 USD
Cost reduction estimation for 7” tablet is around 5 to 10 USD
Cost reduction estimation for 10” tablet is around 10 to 15 USD
Cost reduction estimation for 13” touch LCD panel is around 20 USD

Conservatively estimated to win 10% of the market share, it is possible to create more than 3 billion (USD / yr.) profit margins.

The US, China, Korea and European Union version of the patents will be sold at the price of 3 million USD (US), 1.5 million USD (CN), 1.5 million USD (KR) and 1.5 million USD (EU) respectively in the future.

The touch structure which applying metal material as touch sensor located in the invisible region below BM of color filter can be divided into two categories, patents using mutual capacitance techniques such as Apple Us 8,243,027 and Samsung TW201217863, they all mentioned of VCOM of LCD is patterned as TX lines and use metal as RX sensor lines to hidden below the BM layer of color filter. It seems there is not much design around space. SuperC-Touch’s patent using the point sensor structure of self-capacitance which applying metal material as touch sensors hidden below the BM of color filter. The method can come up with nothing more than the current proposed two patents; it seems not too much space design around. So its importance is the same as both Apple's patent and Samsung’s patent.

I have created a patent pricing publicly traded business model supported by many Industry veteran predecessors’ enthusiastic encouragement and feedback. The enthusiastic response includes many suggestions and questions, and after some finishing and summarized, provided to you for reference.

1.      Whether there is co-operation of the IC manufacturers and touch panel manufacturers? Are there samples available?
Ans.: There are no touch IC manufacturers to consult an authorized, have yet to sample.
2.      Does your patent may be the possibility of implementation?
Ans.: From Apple and Samsung's patent application content, the two main manufacturers have agreed to do Metal Sensor below the BM Here is feasible.
3.      Whether to apply in the IPS, FFS panels?
Ans.: After Discussing with Taiwan panel makers about sensor located below BM layer, point out that the metal wires would impact on display performance, in my opinion is to be determined after the experiment, otherwise just inference..

4.      How can the sensor get connect to the controller IC?
Ans.: Please refer to Patent No. I380072 AUO has a very detailed description of that.

5.      The sensors at the bottom of the BM is very close to VCOM layer, and the size of the wire of sensors is very tiny, so it is big challenge of touch IC, which manufacture's touch IC is fit of the requirement?
Ans.: So far I have not seen any touch IC can be used, but SuperC-Touch has completed experiments to prove that with self-developed "perturbation resonance" touch IC technology does work.

6.      Does your company have complete patent information such as Report on new technologies for you?
Ans.: Please refer to follows.
http://www.superc-touch.com/doc-my/SC_gn-M445719.pdf
http://www.superc-touch.com/doc-my/M441878.pdf
http://www.superc-touch.com/doc-my/M445719_FIG.pdf
http://www.superc-touch.com/doc-my/gn-M441878.pdf
http://www.superc-touch.com/doc-my/M441878.pdf
http://www.superc-touch.com/doc-my/M441878_FIG.pdf

7.      The layout of the patent situation?
Ans.: There TW M445719 certified, CN, US, KR application
     There TW M441878 certified, CN, US, KR, EU application

8.      Why not apply for invention patent but apply for a utility model patent?
   Ans.: In practice, the utility model patent is more useful than invention patent.
       The reasons are as following.
a.       The rights effective duration is different, a utility model patent 10-year, an invention patent 20 years from the date of filing. The right available time by the approved date to enter into force.
The Examination time of a utility model patent is usually less than 6 months, the Examination time of an invention patent is generally greater than three years review, in reviewing the time is difficult to provide patent protection; at the current product life cycle perspective, utility model patents than invention patents in timeliness have used more. There are many patents trial for seven to eight years to get approve and the product is already out of the market.

b.      Different elements of the review, the review of a utility model patent only examine whether the case before, not novelty and progress of the trial. Invention patent is to examine whether there is the case before with novelty and progressive, only three are in line with approved. So to claim the patent is invalid, utility model patents than invention patents cannot easily be overthrown. That is because a utility model patent could be overthrown only when there was a case before, but an invention patent could also be overthrown by not novelty and progress.

c.       Most of the cases can apply for invention patents, but not apply utility patents.

d.      Both in the use of the right are the same, not better or worse.

If you have further issues to discuss, Welcome to mail me.
SuperC-Touch will do our best to provide you the answer, thank you.
SuperC Touch Standly lee

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